Mastering Customer Relations: A Retail Glossary Guide

Unravel the complexities of Customer Relations in retail. This glossary introduces key terms like CRM and NPS, essential for fostering strong, rewarding customer relationships.

CRM (Customer Relationship Management): Refers to all strategies, techniques, tools, and technologies used by enterprises for developing, retaining and acquiring customers.

Net Promoter Score (NPS): A management tool that can be used to gauge the loyalty of a firm’s customer relationships. It serves as an alternative to traditional customer satisfaction research.

Effective customer relations are the backbone of retail success. Utilize this glossary as a foundation to enhance your strategies and nurture lasting connections with your customers.